A Luxury Floral & Event Design Symposium

San Diego, California

November 16-18, 2018


Speakers / Partners

David Tutera

David Tutera

Celebrity Wedding Planner

Adelena Whittaker Rooney

Renowned Floral Designer

Amazing Speaker Announcements Coming Soon!



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Fleurology, Inc. is an exclusive community of accomplished florists and event designers from around the world who share their knowledge and resources with one another in order to achieve their full potential and goals. Participation in our programs enables each member to garner ultimate success in the luxury event market, elevating the way the industry does business by establishing accredited leadership.


Fleurology, Inc. is widely recognized for its standard of excellence. We proudly foster the positive growth and prosperity of our members and the industry as a whole in three ways:



The Fleurology Symposium

The Fleurology Symposium is an inspiring three-day event that provides an empowering advanced education in floral design, luxury event detailing, and healthy business management. Participants in this invitation-only experience are an elite group with a strong background in floral and event design in the luxury event market.The 2018 Fleurology Symposium will be held November 16-18, 2018 in San Diego, California. 

Immersed in the magnificence of what our industry has to offer, participants receive a well-crafted education that includes the following: 


    • Holiday Designs and Installations Workshop
    • Building on your Holiday Portfolio
    • Recipe Breakdowns for Ordering/Purchasing Holiday Decor
    • Table Scapes Featuring Tall Designs Workshop
    • Ceremony Design Workshop
    • Mechanics, Mechanics, Mechanics Workshop
    • Customer Service in the Luxury Market
    • Business Practices
    • Defining Your Brand and Marketing It Clearly
    • Social Media
    • Designing for the Camera
    • Getting Published and Featured
    • Photoshoot Styling


The Fleurology Symposium has been created with the "take away" at the forefront of the event. Not only are attendees energized and motivated, but they are also armed with tangible tools to immediately enhance their businesses, both creatively and logistically.

The Fleurology Accreditation Program

We have created a curriculum that focuses on developing talented designers into masters in the field. The Fleurology Accreditation Program solidifies the achievements of the designer’s skills and ability to meet the needs of the luxury client at any level.

There are two levels of certification that can be obtained: Skilled Fleurology Designer (SFD) and Master Fleurology Designer (MFD)

If you are interested in learning more and applying to become a certified Fleurologist, click HERE.

We will review your request and provide you with additional information.

The Fleurology Network

 The Fleurology Network is quickly becoming the go-to resource for designers, planners, and clients alike to find the perfect floral and event designers. Fleurology was founded on collaboration, creating a support system within our industry. We work together sharing our techniques, resources, team members, and, at times, even our spaces, to ensure flawless work from our designers for their clients. Fleurology consistently refers our designers to planners and clients worldwide. Because we are a close-knit community, we take pride in matching the ideal Fleurologist for each client. We are here to support each other, learn from one another, and foster an uplifting and nourishing yet powerful community. Fleurology focuses on marketing and branding our fleurologists in the best light enhancing their visibility within the industry.

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historic Inn at Rancho Santa Fe


Historic Inn at Rancho Santa Fe

San Diego, California


NOVEMBER 16-18, 2018

- Admission -
3 Days Hands on Workshops and Seminars
Early Bird

  • Daily Breakfast, Lunch, and Dinner
  • Daily Workshops and Lectures
  • Welcome Night Cocktail Party
  • Welcome Swag Bag and Signature Gifting
  • All Tools and Supplies Provided
  • Closing Night Celebrations with Private Meet and Greet
  • Professional Images of Your Work and Photo Shoots for Your Portfolio